Internet marketing has changed tremendously over the last few years; advances in technology and methodology have made online marketing the most effective form of advertising and promoting your business. With these advancements and the myriad of online marketing opportunities, how do you measure the actual success of your marketing plan or single advertising effort?

Until recently many online marketers gauged the success of their marketing plans by the number of site visitors, click rates, and conversions, and quite a bit of guess work! Testing the effectiveness of your web-based offers can be much more accurate by employing Multivariate testing modalities, such as “A/B Split Testing” or the “Taguchi Method”.

A/B Split Testing:

A/B testing is exactly what it sounds like, testing the difference in the return between advertisement “A” and advertisement “B”. This measurement tool is the simpler form of testing between the two modalities explained in this article.

A/B testing allows you to test two landing pages against each other in real-time. The two web-based offerings need to be almost identical; almost, meaning that you make just one change between the two versions or your advertisement or landing page. This one change can be just about anything; it can be simply changing the background color, text color, adding a photo or graphic, changing the text arrangement, or changing your headline. Both versions of your advertisement will be live at the same time, allowing you to compare the results of their effectiveness against each other.

The outcome of A/B split testing is pretty straightforward. You launch both ads, determine the length of time of data collection and then wait to collect enough data. Tracking the results can be done in-house; either manually by adding specific tracking code in your HTML, or with specially designed software. There are also free services like Google Web Optimizer, but either way, you’ll be able to strategically design your marketing campaigns based on the results.

The real beauty of split testing is that it allows you to increase your exposure by launching new marketing offers at the same time, without putting your optimization and ranking efforts at risk.

Taguchi Method

Taguchi method was developed by statistician Genichi Taguchi and was originally intended to improve the quality of manufactured goods, but online marketers have employed this practice in measuring the outcome and effectiveness of web-based offers and on-line advertising campaigns.

The Taguchi method is a system where, with a landing page, pay-per-click campaign, or other online direct response promotions, you test not one but many variables; you can use just about any element of the page, from graphics to font, colors to background images, ordering of bullet list items, the possibilities are essentially endless.

If you haven’t used the Taguchi method, try beginning your test with three headlines, three images, three body texts and three link texts. For test results to be accurate, you have to create nine different landing pages. Taguchi testing uses a mathematical equation to determine which headline, which image, body text, and link text works best. Obviously, the more elements you seek to test, the more valuable Taguchi testing proves to be, because you’ve already used the simpler form of testing, A/B split testing and at this point you want a more in-depth view of the search and shopping behaviors of your customers!

The method itself may seem extremely complicated and technical, but it is really focused on helping you test a variety of different elements simultaneously, so you can ascertain the best possible combination in the shortest possible time. This method also requires quite a bit of time to design and facilitate, and for those who don’t have that kind of time, there are a number of Taguchi vendors, experts and software available.

Multivariate testing goes far beyond just one campaign; it should be incorporated in your marketing strategy as an ongoing practice. What you learn from the likes and dislikes of your target audience could greatly enhance the success of your future marketing endeavors and in the end, the overall success of your business.

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Not all Internet Marketing programs are scams or rip offs. I am one of the fortunate few who only experienced two disappointing online marketing ventures before I was introduced to a program by a long term successful Internet Marketer.It is a program that uses state of the art computer technology and today I am his biggest fan.

A Process At Home Rebate Program got me started with the very basics, so I’m grateful for that, but there is a better way for making unlimited income online through Internet Marketing and that’s the method I have been using since the latter part of June 2008. Which is why I am speaking out now – I’ve had time to test drive the program to see if it really works.

The first Rebate Program enabled me to learn the fundamentals like setting up my own email account (yes, I was that much of a beginner), blogging, pinging and being an affiliate, but the instructions that were supplied after I paid my money were vague, the software information was out-dated and the program presentation looked amateurish. That was when I felt disappointed the first time. If the program was as successful as it claimed to be, surely they could afford to update the software information and upgrade the overall presentation of the program. All of this led me to research into whether or not the “founder” actually existed. Luckily though, for more detail visit www.free-ad-system.com while I was researching, I stumbled across an article written by the successful Internet Marketer who recommended a much better way.

The online Internet Business I now use boasts state of the art computer technology, which has up-to-date demonstrations using inbuilt videos to show you “how” to set up your internet marketing business. If the program was as successful as it claimed to be, for more detail visit www.impacts-popup.com surely they could afford to update the software information and upgrade the overall presentation of the program. You are also provided with high demand top quality products to sell, from which you additionally earn a generous commission. Alternatively, you can market your own products. The decision is your’s.

If you are a beginner, don’t waste your money on anything else, otherwise it will begin to feel like traversing a mine field – you won’t know you’ve been done over until you’ve paid your money and it’s too late. I consider myself fortunate that I was only disappointed twice before I was introduced to this amazing Internet Marketing program. If you are more advanced than a beginner, you too will want to be involved with THE program that is at the cutting edge of Internet Marketing. It’s worth checking out, on both accounts.

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